Hi, I’m Tatevik,
Product Designer with 17+ years in digital design, the last 5 at Picsart, shaping growth, AI and web products.
Product Designer with 17+ years in digital design, the last 5 at Picsart, shaping growth, AI and web products. Now freelancing and open to full-time roles.
Product Design / Growth / AI & Web
Selected projects
Have a product to grow?
I’d love to hear what you’re working on.
Get in touchWork
Four projects, from AI creation to growth
Each one starts with a problem I could see in the data and ends with a result I can point to.
About
Hi, I’m Tatevik.
I’m a freelance Growth & AI Product Designer with 17+ years in digital design, from graphic and web to UI/UX and product design, most recently at Picsart. I design AI-powered consumer products where user behaviour, experimentation and product clarity meet.
I start with evidence: funnels, recordings and user research come before any design. I test ideas with A/B tests and guardrail metrics, so a win is a real win. I also use AI, ChatGPT and Claude for research, Claude and Figma Make for prototypes, to move faster without cutting corners.
- Currently
- Freelance contractor, previously at Picsart
- Experience
- 17+ years in digital design, from graphic and web to product
- Focus
- Growth, experimentation, AI-powered consumer products
- Tools
- Figma, Figma Make, Claude, ChatGPT
What I focus on
Start with evidence
Funnels, recordings and user research before any design.
Test, don’t guess
A/B tests with guardrail metrics, so wins are real.
Use AI as a lever
ChatGPT and Claude for research, Claude and Figma Make for prototypes.
“I love turning user behaviour into small decisions that make a product feel easier. Numbers tell me where to look, people tell me why.”In my words
Contact
Let’s talk.
Have a product to grow or an AI idea to shape? I’d love to hear what you’re working on.
Working as a freelance contractor
Open to full-time Product Designer and UX/UI roles across Armenia and Europe, including remote, hybrid and relocation